Lost in the Fine Print

“What benefit did you reap at that time from the things you are now ashamed of? Those things result in death! But now that you have been set free from sin and have become slaves of God, the benefit you reap leads to holiness, and the result is eternal life. For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.” – Romans 6:21-23

Tim Horton’s famous Roll Up The Rim To Win contest has just ended.  It is one of the most successful business campaigns here in Canada causing a frenzy of coffee-buying (as if we’re not already overly indulging in this caffeinated drink) just to get at a chance to win any prize.  Here’s what most people probably don’t know about the contest:

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